And by making this more socially acceptable, they may also be decreasing the negative feedback some people receive for not drinking, although this is a theory that needs testing. In the last couple of years, programs like Hello Sunday Morning have been encouraging people to take a break from drinking. These are the people who will sip a glass of champagne for a toast, or keep a wine in their hand to avoid feeling different from the drinkers around them. When people only drink on social occasions because they want to fit in – not because it’s a choice they would normally make – they drink less than those who drink mainly for other reasons. Young Australians are drinking less – but older people are still hitting the bottle hard Drinking for social motives is associated with moderate alcohol use. This fits in with the idea that drinking is mainly a social pastime. In this model, social drinking may be about increasing the amount of fun you are having with your friends. Across cultures and countries, social motives are the most common reason young people give for drinking alcohol. To date, nearly all the research on drinking motives has been done on teens and young adults. That is, they’re the gateway through which all these other influences are channelled. So drinking motives are a final pathway to alcohol use. La Trobe University provides funding as a member of The Conversation AU.Īll other factors – such as genetics, personality or environment – are just shaping our drinking motives, according to this model. She has also received funding from the Foundation for Alcohol Research and Education, the National Health and Medical Research Council, VicHealth and Healthway for work on projects other than this one. Sarah Callinan receives funding from the Australian Research Council for a Discovery Early Career Research Award. He has also received funding from the Swiss National Science Foundation, National Health and Medical Research Council of Australia, The Netherlands Organisation for Scientific Research, Swiss Federal Office of Public Health, Swiss Foundation for Alcohol Research, Social Science and Humanities Research Council of Canada, ZEPRA Prävention und Gesundheitsförderung Switzerland and The Swiss Institute for the Prevention of Alcohol and Drug Problems Research Fellow at the Centre for Alcohol Policy Research, La Trobe UniversityĮmmanuel Kuntsche receives funding from the Foundation for Alcohol Research and Education. Director of the Centre for Alcohol Policy Research, La Trobe University
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